Begin the New Year by taking a fresh look at your business marketing strategy – how are you positioned with So Lo Mo? This cool buzzword stands for Social Local Mobile, and these 3 marketing trends require your immediate attention. 2013 is the year to engage your brand or service with an interested audience.
Do you have a social media presence for your business? If not, why not? Social media simplifies a one-to one relationship with your customers. Facebook is a place to start for your social media engagement. Build your brand awareness and be part of a conversation. It is easy to set up, free to use and customers can locate your business should you lack a website.
If you still don’t have a website, now is the time to launch one and be found. Head over to wordpress.com and set up a website or blog for free. Do you own your domain name? It costs $13.00 to launch your website with your custom domain name and hosting on wordpress.com is free. Talk about a no-brainer solution!
Choose a website theme with a responsive design, which means it adapts to the screen resolution of the device its being viewed on. Responsive design delivers a great viewing experience whether a tablet, or a smart phone or a PC. There are 59 responsive themes to choose from on wordpress.com. Some are free and some are premium (paid) themes. Pick one you like (I like Watson from The Theme Foundry) and get started. In a mobile world your website appearance is critical. Enable your customers to find you in a flash!
You get the smart device implications, right? Over 120 million of us are using a smart phone.
There were 17.5 million new smart device activations on December 25th, last December 25th 6.8 millon.
Check out smart phone facts: 96% of smart phone users have researched a business or product on their phone; 94% have searched for local information; 70% called local businesses after searching. Be found or be gone because smart phone users move on if they can’t find an address or phone number.
We all have the attention span of a gnat when we are searching for a solution. Sprint over to getlisted.org and make sure your business information is available and current. The search bots will be crawling all over your freshly updated contact details.
Don’t be left out of the conversation. Get your message right with Social Local and Mobile. Your customers will thank you with their business. And your marketing budget is intact. Do it now!
Image Source: http://www.simpartners.com/preparing-your-brand-for-solomo-success/
